Block Party Jam was a gig organised by GoldenPlec. Unlike most other gigs, this one featured an ensemble lineup. Each vocalist would perform three songs with the house backing band.

This unusual setup required a different approach for promotion. In addition to the more standard printed poster and Facebook cover photo, I did artist-specific videos for Instagram. This meant each artist would have a specific promo video that would appeal more to their audience, whilst also promoting the gig.

Additional promo images were designed to outline the artists respective bands and the type of songs that would be performed on the night.

ClientGoldenPlecServicesDesign, MotionYear2018